Before I even started this website, I was simply aiming for a “type, publish, and move on” role. I guess it’s not all that simple – throw in watermarking, proofreading, organizing, interacting and all those (insert verb) + ing words. haha! These numbers and units helped me analyze my hits and well, helped me understand the “flaws” in writing. Good thing I took a class in Statistics.
For the 6+ years I have been in the Web Design industy, I never took this for granted (even though I know little things about it). I’m not an expert in SEO but I do know a lot of things about Statistics – probably I could call this “applied statistics” to fit the description. hahaha – kidding.
Here are some important markers:
Number of Visits
Of course, this gives you a numerical value as to [highlight color="yellow"] how many people visited your website[/highlight] in a specific date range – whether hourly, daily, weekly, monthly, or yearly.
Number of Unique Visitors
The adjective “unique” makes everything simple. Unique visitors are those that are what we call “first time visitors.” These are the people that are either referred via any social network, or tried looking for a search term via any search engines, or just those average Joes that randomly thought of your site name. haha!
This is otherwise known as a [highlight color="yellow"] ”Page Impression”[/highlight] – the number of requests to load a single page or technically an HTML site. This may be from a person clicking a link from any other page pointing to “the” page. Page Views could include the number of times a file (PDF, Flash, MS Office Docs, and other file types) has been loaded on a browser.
Average Pages Viewed per Visit
From the name itself, it’s already self-explanatory. These are the number of pages viewed on every random person’s visit. Technically, the average of that per month (usually) is being described here.
Average Visit Duration
This is the [highlight color="yellow"] number of minutes[/highlight] a person stays on your site – either just staring at one article, or skimming through the different links in your website.
A “Bounce Rate” is defined as the the percentage of people who visit your site (and then leaves without visiting any another page). The more you can lower or reduce your bounce rate, the more opportunity you will have to have your site visitors engage in your site and content per se. In layman’s term, if the bounce rate is HIGH, your content may be “boring” – if it’s LOW, then wow, your content is “flawless!”
Percentage of New Visits
Highlights the monthly percentage of NEW visitors in your website. The remaining percentage if you subract this from a full 100% is already the percentage of your OLD readers.
That’s me giving a long talk to young high school students in Cebu.
With these markers, you could already understand the gravity of where your website stands. I hope I have shared some valuable information to you. Yes, I am a web designer but I never failed to recognize the “importance” of statistics and website analysis. Happy 3rd Month for Between Coordinates! Stats are increasing gradually. lol! THANK YOU!!!